"Single-minded, compelling, and unique": visual communications, landscape, and the calculated aesthetic of place branding
Place branding strategies play a significant role in the professional composition of landscape imagery, including the depiction of “natural” landscapes. In this paper, Brand Blue Mountains, a brand currently implemented in the Blue Mountains region (Australia), is discursively analyzed. The brand se...
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| Format: | Article |
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Taylor and Francis
2013
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| Online Access: | https://eprints.nottingham.ac.uk/2132/ |