Adolescents' Perception of
Their Influence in Family Decision Making in China

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Adolescents' Perception of Their Influence in Family Decision Making in China

Abstract The family as a purchasing unit is a central phenomenon in consumer behavior. After Berey and Polly (1968) detected child's influence in family decision making, there was an increasing recognition of children's important role in family purchase decisions. Several researchers dem...

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Bibliographic Details
Main Author:	WANG, DONGYI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21314/

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