Adolescents' Perception of Their Influence in Family Decision Making in China
Abstract The family as a purchasing unit is a central phenomenon in consumer behavior. After Berey and Polly (1968) detected child's influence in family decision making, there was an increasing recognition of children's important role in family purchase decisions. Several researchers dem...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21314/ |