An interview study of Gift-giving in China at New Year

An interview study of Gift-giving in China at New Year

The purpose of this dissertation is to examine to what a extent the Chinese culture including the custom during Chinese New Year, reciprocity, face and Guanxi has influence on gift-giving among Chinese people and how these factors affect the behavior of gift-giving during Chinese New Year using qual...

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Bibliographic Details
Main Author: Zhang, Shuo
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21299/

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