An interview study of Gift-giving in China at New Year
The purpose of this dissertation is to examine to what a extent the Chinese culture including the custom during Chinese New Year, reciprocity, face and Guanxi has influence on gift-giving among Chinese people and how these factors affect the behavior of gift-giving during Chinese New Year using qual...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21299/ |