Consumer Perception of Organic Food Products: The Case of Germany and England

Abstract The organic food sector is one of the most promising in Europe with a prediction to grow at an annual rate of 20 per cent. It moved from niche to mainstream and is still expected to grow further. Products nowadays range from fruits and vegetables, to meat and dairy products to even "...

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Main Author: Klinger, Sabine Franziska
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Subjects:
Online Access:https://eprints.nottingham.ac.uk/21263/
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author Klinger, Sabine Franziska
author_facet Klinger, Sabine Franziska
author_sort Klinger, Sabine Franziska
building Nottingham Research Data Repository
collection Online Access
description Abstract The organic food sector is one of the most promising in Europe with a prediction to grow at an annual rate of 20 per cent. It moved from niche to mainstream and is still expected to grow further. Products nowadays range from fruits and vegetables, to meat and dairy products to even "non-foods" and cosmetics. The organic market along with its consumers experienced significant changes and this study explores the current situation in Germany and England. Of particular interest are consumers perception of organic products, consumers knowledge and understanding related to the terminology and the concept as well as their attitude towards price and quality in the context of organic food products. This study draws upon qualitative research to gain depths insight into the field of consumer perception of the organic food market. 16 semi-structured interviews showed that German participants were highly concerned about nature and environment and largely aware of the meaning of the term organic as well as involved production methods. English consumers on the other hand displayed distrust, even scepticism towards organic produce available in conventional supermarkets and connected organic foods to their own personal well-being rather than the physical environment.
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spelling nottingham-212632018-02-20T07:24:20Z https://eprints.nottingham.ac.uk/21263/ Consumer Perception of Organic Food Products: The Case of Germany and England Klinger, Sabine Franziska Abstract The organic food sector is one of the most promising in Europe with a prediction to grow at an annual rate of 20 per cent. It moved from niche to mainstream and is still expected to grow further. Products nowadays range from fruits and vegetables, to meat and dairy products to even "non-foods" and cosmetics. The organic market along with its consumers experienced significant changes and this study explores the current situation in Germany and England. Of particular interest are consumers perception of organic products, consumers knowledge and understanding related to the terminology and the concept as well as their attitude towards price and quality in the context of organic food products. This study draws upon qualitative research to gain depths insight into the field of consumer perception of the organic food market. 16 semi-structured interviews showed that German participants were highly concerned about nature and environment and largely aware of the meaning of the term organic as well as involved production methods. English consumers on the other hand displayed distrust, even scepticism towards organic produce available in conventional supermarkets and connected organic foods to their own personal well-being rather than the physical environment. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21263/1/07MSclixsk15.pdf Klinger, Sabine Franziska (2007) Consumer Perception of Organic Food Products: The Case of Germany and England. [Dissertation (University of Nottingham only)] (Unpublished) Consumer behaviour consumer perception organic food products Germany England
spellingShingle Consumer behaviour
consumer perception
organic food products
Germany
England
Klinger, Sabine Franziska
Consumer Perception of Organic Food Products: The Case of Germany and England
title Consumer Perception of Organic Food Products: The Case of Germany and England
title_full Consumer Perception of Organic Food Products: The Case of Germany and England
title_fullStr Consumer Perception of Organic Food Products: The Case of Germany and England
title_full_unstemmed Consumer Perception of Organic Food Products: The Case of Germany and England
title_short Consumer Perception of Organic Food Products: The Case of Germany and England
title_sort consumer perception of organic food products: the case of germany and england
topic Consumer behaviour
consumer perception
organic food products
Germany
England
url https://eprints.nottingham.ac.uk/21263/