Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars
This paper employs qualitative secondary source analysis to examine competitive strategies between those road car manufacturers that are also Formula 1 engine manufacturers. Particular emphasis is placed on Porter's (1980) generic strategies, the resource-based view, and the role of corporate c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21259/ |
| _version_ | 1848792215851106304 |
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| author | Robinson, Mark Edward |
| author_facet | Robinson, Mark Edward |
| author_sort | Robinson, Mark Edward |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper employs qualitative secondary source analysis to examine competitive strategies between those road car manufacturers that are also Formula 1 engine manufacturers. Particular emphasis is placed on Porter's (1980) generic strategies, the resource-based view, and the role of corporate culture and brand reputation. The external market in which these firms compete is examined. Then the internal, historical strategic development of each of the firms is reviewed. This allows future strategic recommendations to be proposed for each firm. Findings stress the importance of responding to the need for low emissions vehicles, the external threat of the large Asia-Pacific firms, and the importance of fostering a company's brand reputation. |
| first_indexed | 2025-11-14T18:40:52Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21259 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:40:52Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-212592018-04-07T23:19:37Z https://eprints.nottingham.ac.uk/21259/ Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars Robinson, Mark Edward This paper employs qualitative secondary source analysis to examine competitive strategies between those road car manufacturers that are also Formula 1 engine manufacturers. Particular emphasis is placed on Porter's (1980) generic strategies, the resource-based view, and the role of corporate culture and brand reputation. The external market in which these firms compete is examined. Then the internal, historical strategic development of each of the firms is reviewed. This allows future strategic recommendations to be proposed for each firm. Findings stress the importance of responding to the need for low emissions vehicles, the external threat of the large Asia-Pacific firms, and the importance of fostering a company's brand reputation. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21259/1/07MAlixmr6.pdf Robinson, Mark Edward (2007) Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars. [Dissertation (University of Nottingham only)] (Unpublished) Competitive Strategy Formula 1 Cars Automobiles |
| spellingShingle | Competitive Strategy Formula 1 Cars Automobiles Robinson, Mark Edward Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars |
| title | Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars |
| title_full | Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars |
| title_fullStr | Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars |
| title_full_unstemmed | Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars |
| title_short | Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars |
| title_sort | competitive strategies between formula 1 manufacturers in the global mass-market for road cars |
| topic | Competitive Strategy Formula 1 Cars Automobiles |
| url | https://eprints.nottingham.ac.uk/21259/ |