Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype

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Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype

Skype is a contemporary innovative business providing Internet mediated services. More importantly Skype is a company, which because of the business model is highly dependent on its users and at the same time has made word-of-mouth integral to the service, as a way of extending the user base. Theref...

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Bibliographic Details
Main Author:	Gavronski, Maarja
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21257/

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