Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype
Skype is a contemporary innovative business providing Internet mediated services. More importantly Skype is a company, which because of the business model is highly dependent on its users and at the same time has made word-of-mouth integral to the service, as a way of extending the user base. Theref...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21257/ |