Consumer Reactions to Former Price Comparisons in China

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Consumer Reactions to Former Price Comparisons in China

Abstract Reference pricing is a common promotional activity in almost every contemporary business sector employed by marketers and normally aimed at increasing consumers' perceived product values and their possibility of purchasing. Reference prices are the standards against which the purchase...

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Bibliographic Details
Main Author:	Wang, Kedong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21243/

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