Consumer Reactions to Former Price Comparisons in China
Abstract Reference pricing is a common promotional activity in almost every contemporary business sector employed by marketers and normally aimed at increasing consumers' perceived product values and their possibility of purchasing. Reference prices are the standards against which the purchase...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21243/ |