Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions

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Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions

Advertising practitioners barely use academic research on advertising ethics because of a lack of interest in this question and because of the difficulty to apply published work to daily operations. In order to allow academic research to improve advertising practice, the issues explored by academics...

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Bibliographic Details
Main Author:	Guillobez, Valerie Barbara Juliette
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	advertising ethics; advertising; quantitative research; ethical advertising; consumer research; consumer perceptions
Online Access:	https://eprints.nottingham.ac.uk/21224/

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