Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
Advertising practitioners barely use academic research on advertising ethics because of a lack of interest in this question and because of the difficulty to apply published work to daily operations. In order to allow academic research to improve advertising practice, the issues explored by academics...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21224/ |