Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
Advertising practitioners barely use academic research on advertising ethics because of a lack of interest in this question and because of the difficulty to apply published work to daily operations. In order to allow academic research to improve advertising practice, the issues explored by academics...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21224/ |
| _version_ | 1848792210225496064 |
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| author | Guillobez, Valerie Barbara Juliette |
| author_facet | Guillobez, Valerie Barbara Juliette |
| author_sort | Guillobez, Valerie Barbara Juliette |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Advertising practitioners barely use academic research on advertising ethics because of a lack of interest in this question and because of the difficulty to apply published work to daily operations. In order to allow academic research to improve advertising practice, the issues explored by academics will have to be clearly exposed, and their utility demonstrated. Consumers' perceptions of advertising ethics provide an assessment of academic research. Practical implications for advertisers are also drawn from consumers' opinions and the importance of managing ethics to improve advertising efficacy is underlined. This paper therefore bridges the gap between academic knowledge and practitioners' needs. |
| first_indexed | 2025-11-14T18:40:47Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21224 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:40:47Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-212242018-01-23T00:38:49Z https://eprints.nottingham.ac.uk/21224/ Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions Guillobez, Valerie Barbara Juliette Advertising practitioners barely use academic research on advertising ethics because of a lack of interest in this question and because of the difficulty to apply published work to daily operations. In order to allow academic research to improve advertising practice, the issues explored by academics will have to be clearly exposed, and their utility demonstrated. Consumers' perceptions of advertising ethics provide an assessment of academic research. Practical implications for advertisers are also drawn from consumers' opinions and the importance of managing ethics to improve advertising efficacy is underlined. This paper therefore bridges the gap between academic knowledge and practitioners' needs. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21224/1/Dissertation.pdf Guillobez, Valerie Barbara Juliette (2007) Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions. [Dissertation (University of Nottingham only)] (Unpublished) advertising ethics; advertising; quantitative research; ethical advertising; consumer research; consumer perceptions |
| spellingShingle | advertising ethics; advertising; quantitative research; ethical advertising; consumer research; consumer perceptions Guillobez, Valerie Barbara Juliette Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| title | Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| title_full | Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| title_fullStr | Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| title_full_unstemmed | Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| title_short | Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| title_sort | bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions |
| topic | advertising ethics; advertising; quantitative research; ethical advertising; consumer research; consumer perceptions |
| url | https://eprints.nottingham.ac.uk/21224/ |