Strategic Considerations for Customer Relationship Management in the Telecommunications Industry

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Strategic Considerations for Customer Relationship Management in the Telecommunications Industry

This dissertation explores the concept of Customer Relationship Management and considers the various strands of strategic consideration that affect how firms in the telecommunications industry conduct business with their customers. Included is a literature review, which attempts to introduce and syn...

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Bibliographic Details
Main Author:	Brown, Benjamin Philip Edward
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Strategic Considerations Customer Relationship Management
Online Access:	https://eprints.nottingham.ac.uk/21190/

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