Strategic Considerations for Customer Relationship Management in the Telecommunications Industry
This dissertation explores the concept of Customer Relationship Management and considers the various strands of strategic consideration that affect how firms in the telecommunications industry conduct business with their customers. Included is a literature review, which attempts to introduce and syn...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21190/ |