Beauty and the Beast of Advertising: The impact of idealized images of physical attractiveness on consumer behavior and well- being.

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Beauty and the Beast of Advertising: The impact of idealized images of physical attractiveness on consumer behavior and well- being.

It appears that the idea of beauty in today's day and age has been replaced by a narrower definition that is largely located in limited ideals of physical appearance and powerfully communicated through advertising, an important agent of socialization. (Ecoff et al, 2004: 47)It has been hypothes...

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Bibliographic Details
Main Author:	Nair, Samyukta
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21180/

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