Beauty and the Beast of Advertising: The impact of idealized images of physical attractiveness on consumer behavior and well- being.
It appears that the idea of beauty in today's day and age has been replaced by a narrower definition that is largely located in limited ideals of physical appearance and powerfully communicated through advertising, an important agent of socialization. (Ecoff et al, 2004: 47)It has been hypothes...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21180/ |