Purchasing Luxury Goods: consumer behaviour of international students in the UK

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Purchasing Luxury Goods: consumer behaviour of international students in the UK

ABSTRACT This study attempts to investigate young consumer behaviour towards purchasing luxury brand products in three countries including the United Kingdom, Thailand and China. It describes the results from a survey of 144 students at various Universities in the UK. Snowball sampling method was...

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Bibliographic Details
Main Author:	Sriviroj, Srichan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	luxury goods
Online Access:	https://eprints.nottingham.ac.uk/21156/

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