Purchasing Luxury Goods: consumer behaviour of international students in the UK
ABSTRACT This study attempts to investigate young consumer behaviour towards purchasing luxury brand products in three countries including the United Kingdom, Thailand and China. It describes the results from a survey of 144 students at various Universities in the UK. Snowball sampling method was...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21156/ |