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Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand

A sign of a celebrity is that his name is often worth more than his services. Daniel J Boorstin Despite, the hype, the risk, celebrity endorsement is the most prevailing technique of advertising today. The ongoing public fascination with celebrities today offers the marketers a wide range of creati...

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Bibliographic Details
Main Author:	Modi, Shweta
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Celebrity Endorsements
Online Access:	https://eprints.nottingham.ac.uk/21097/

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