Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
A sign of a celebrity is that his name is often worth more than his services. Daniel J Boorstin Despite, the hype, the risk, celebrity endorsement is the most prevailing technique of advertising today. The ongoing public fascination with celebrities today offers the marketers a wide range of creati...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21097/ |