In-store and Online Retail Pricing Policies
The report tries to find out the differences in the pricing and promotion policies (if any) in the in-store (offline) and the online channels of retail. The report will discuss the emergence of the internet as a medium of retail and the affect that has had on the price and promotion elements of the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21065/ |