Does the outsourcing strategy to offshore UK call centres affect customer satisfaction and loyalty of UK student consumers?

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Does the outsourcing strategy to offshore UK call centres affect customer satisfaction and loyalty of UK student consumers?

The offshoring of call centres to cheaper countries, such as India, is a popular topic of discussion at the moment. This practice raises a number of ethical and organisational considerations. But how is it affecting the customers of these organisations? This research will investigate how student...

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Bibliographic Details
Main Author:	Sandhu, Gurjeven
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21033/

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