The Comparison of Guanxi and Relationship Marketing on Business Management-
A Case Study of Traditional and New Industries in Taiwan

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The Comparison of Guanxi and Relationship Marketing on Business Management- A Case Study of Traditional and New Industries in Taiwan

Guanxi and Relationship Marketing (RM) are fundamentally different and they act as major marketing paradigms that have been adopted through different industries presently. Several scholars have various opinions about the future developments of guanxi and RM. This study, thus, firstly aims to compreh...

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Bibliographic Details
Main Author:	HSU, WEI-LUN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Guanxi Relationship Marketing Taiwan
Online Access:	https://eprints.nottingham.ac.uk/21029/

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