The Comparison of Guanxi and Relationship Marketing on Business Management- A Case Study of Traditional and New Industries in Taiwan
Guanxi and Relationship Marketing (RM) are fundamentally different and they act as major marketing paradigms that have been adopted through different industries presently. Several scholars have various opinions about the future developments of guanxi and RM. This study, thus, firstly aims to compreh...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21029/ |