An Analysis of the Service Marketing and Service Quality of Broadcasting Companies in the United Kingdom

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An Analysis of the Service Marketing and Service Quality of Broadcasting Companies in the United Kingdom

The field of television broadcasting is interesting and a complex one from a business studies point of view since it is a fast moving industry. The main challenge faced by companies is the need to take into account innovation and customer orientation in order to remain competitive. Due to increased...

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Bibliographic Details
Main Author:	Stath, Ulrike
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	broadcasting service marketing service quality BBC BSkyB Virgin Joost
Online Access:	https://eprints.nottingham.ac.uk/21012/

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