An Analysis of the Service Marketing and Service Quality of Broadcasting Companies in the United Kingdom
The field of television broadcasting is interesting and a complex one from a business studies point of view since it is a fast moving industry. The main challenge faced by companies is the need to take into account innovation and customer orientation in order to remain competitive. Due to increased...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/21012/ |