India's Image as a destination for British tourists
Destination image is a popular topic in tourism research due to its high ended importance in understanding the destination selection process. It is an important concept which helps in assessing the perceptions of target market tourist. A destination can realize its full tourism potential only once i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21009/ |