The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study

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The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study

Luxury is usually associated with the finer things in life. Everyone wants a bit of luxury. It is a concept that is used often but no one really understands what it actually means. Considering the amount of profit the luxury market reaps in annually, the drivers behind this should be looked at....

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Bibliographic Details
Main Author:	Suvarnasuddhi, Sarisa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Generation Y luxury perception brand
Online Access:	https://eprints.nottingham.ac.uk/21003/

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