The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
Luxury is usually associated with the finer things in life. Everyone wants a bit of luxury. It is a concept that is used often but no one really understands what it actually means. Considering the amount of profit the luxury market reaps in annually, the drivers behind this should be looked at....
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21003/ |