FAMILY RUN SMEs IN NEPAL AND THEIR APPROACH TO MARKETING

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FAMILY RUN SMEs IN NEPAL AND THEIR APPROACH TO MARKETING

This exploratory research aims to study the role of marketing and its relevance in small and medium sized family businesses in Nepal by comparing it to the combined review of authors and academicians in the field of SME/ entrepreneurial marketing. Although marketing is a key factor in the survival a...

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Bibliographic Details
Main Author:	Sanghai, Megha Sanghai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Family Business Nepal SME Marketing Entrepreneurship
Online Access:	https://eprints.nottingham.ac.uk/21002/

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