FAMILY RUN SMEs IN NEPAL AND THEIR APPROACH TO MARKETING
This exploratory research aims to study the role of marketing and its relevance in small and medium sized family businesses in Nepal by comparing it to the combined review of authors and academicians in the field of SME/ entrepreneurial marketing. Although marketing is a key factor in the survival a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21002/ |