Strategic Alliance-Case Study of Lenovo and IBM

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Strategic Alliance-Case Study of Lenovo and IBM

Strategic alliance gains high popularity in recent decades and has become an increasingly favorable choice for the company that intends to attain a competitive edge over other rivals so as to make a stand in the global market. Facing with the rapid globalization trend and dramatic economic developme...

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Bibliographic Details
Main Author:	Jiang, Lili
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	strategic alliance
Online Access:	https://eprints.nottingham.ac.uk/20973/

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