Strategic Alliance-Case Study of Lenovo and IBM
Strategic alliance gains high popularity in recent decades and has become an increasingly favorable choice for the company that intends to attain a competitive edge over other rivals so as to make a stand in the global market. Facing with the rapid globalization trend and dramatic economic developme...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/20973/ |