The Development and use of Category Management practice in UK retailing
The abolition of the Retail Price Maintenance Legislation (RPM) in 1964 had a significant impact on the UK retailing industry. Power began to shift away from the manufacturers to the retailers, who were now able to set their own pricing strategies. Through this retailers were able to grow into powe...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/20969/ |