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The Examination of Brand Switching Behaviour in Cosmetic Industry

Cometic industry is a lucrative business that progressively attracts more attentions from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study consumer behaviours. Brand switching behaviour is one of the most important consumer behaviours...

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Bibliographic Details
Main Author:	Cheng, I-Jiun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Brand switching behaviour cosmetic industry
Online Access:	https://eprints.nottingham.ac.uk/20965/

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