The Examination of Brand Switching Behaviour in Cosmetic Industry
Cometic industry is a lucrative business that progressively attracts more attentions from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study consumer behaviours. Brand switching behaviour is one of the most important consumer behaviours...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/20965/ |