The Examination of Brand Switching Behaviour in Cosmetic Industry
Cometic industry is a lucrative business that progressively attracts more attentions from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study consumer behaviours. Brand switching behaviour is one of the most important consumer behaviours...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/20965/ |
| _version_ | 1848792158243389440 |
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| author | Cheng, I-Jiun |
| author_facet | Cheng, I-Jiun |
| author_sort | Cheng, I-Jiun |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Cometic industry is a lucrative business that progressively attracts more attentions from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study consumer behaviours. Brand switching behaviour is one of the most important consumer behaviours which is significant for the management to sustain competitive advantages in the global market. In this research, the relationship between brand switching behaviour and factors influencing such behaviour will be unveiled, with special focus on advertising, word-of-mouth advertising and promotions. |
| first_indexed | 2025-11-14T18:39:57Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20965 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:57Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-209652018-01-24T01:13:06Z https://eprints.nottingham.ac.uk/20965/ The Examination of Brand Switching Behaviour in Cosmetic Industry Cheng, I-Jiun Cometic industry is a lucrative business that progressively attracts more attentions from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study consumer behaviours. Brand switching behaviour is one of the most important consumer behaviours which is significant for the management to sustain competitive advantages in the global market. In this research, the relationship between brand switching behaviour and factors influencing such behaviour will be unveiled, with special focus on advertising, word-of-mouth advertising and promotions. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20965/1/MSC07lixijc.pdf Cheng, I-Jiun (2007) The Examination of Brand Switching Behaviour in Cosmetic Industry. [Dissertation (University of Nottingham only)] (Unpublished) Brand switching behaviour cosmetic industry |
| spellingShingle | Brand switching behaviour cosmetic industry Cheng, I-Jiun The Examination of Brand Switching Behaviour in Cosmetic Industry |
| title | The Examination of Brand Switching Behaviour in Cosmetic Industry |
| title_full | The Examination of Brand Switching Behaviour in Cosmetic Industry |
| title_fullStr | The Examination of Brand Switching Behaviour in Cosmetic Industry |
| title_full_unstemmed | The Examination of Brand Switching Behaviour in Cosmetic Industry |
| title_short | The Examination of Brand Switching Behaviour in Cosmetic Industry |
| title_sort | examination of brand switching behaviour in cosmetic industry |
| topic | Brand switching behaviour cosmetic industry |
| url | https://eprints.nottingham.ac.uk/20965/ |