Sustainable Competitive Advantage of Strategic Corporate Social Responsibility in Thai Companies

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Sustainable Competitive Advantage of Strategic Corporate Social Responsibility in Thai Companies

Today, there is a high competition in economic market. CSR is viewed as the strategy which leads companies not only to gain competitive advantage beyond competitors in terms of cost leadership and differentiation but also strengthen brand awareness and corporate reputation. Therefore, most Thai comp...

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Bibliographic Details
Main Author:	Chutkaew, Chutchanok
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Corporate Social Responsibility Sustainable Competitive Advantage Thai Companies
Online Access:	https://eprints.nottingham.ac.uk/20960/

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