Sustainable Competitive Advantage of Strategic Corporate Social Responsibility in Thai Companies
Today, there is a high competition in economic market. CSR is viewed as the strategy which leads companies not only to gain competitive advantage beyond competitors in terms of cost leadership and differentiation but also strengthen brand awareness and corporate reputation. Therefore, most Thai comp...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/20960/ |