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Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products

Consumer decision-making has long been an interesting issue for both academics and practitioners. It is believed that each consumer interacts with a market with particular decision-making styles and these styles are stable overtime. This dissertation aimed to investigate Thai female consumer decisio...

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Bibliographic Details
Main Author:	Chaisitthiroj, Nussara
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Thai Consumer Decision-making styles consumer style inventory (CSI) cosmetic purchasing behaviour consumer behaviour shopping consumer segmentation Thailand
Online Access:	https://eprints.nottingham.ac.uk/20947/

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