Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products
Consumer decision-making has long been an interesting issue for both academics and practitioners. It is believed that each consumer interacts with a market with particular decision-making styles and these styles are stable overtime. This dissertation aimed to investigate Thai female consumer decisio...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/20947/ |