Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products
Consumer decision-making has long been an interesting issue for both academics and practitioners. It is believed that each consumer interacts with a market with particular decision-making styles and these styles are stable overtime. This dissertation aimed to investigate Thai female consumer decisio...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20947/ |
| _version_ | 1848792155541209088 |
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| author | Chaisitthiroj, Nussara |
| author_facet | Chaisitthiroj, Nussara |
| author_sort | Chaisitthiroj, Nussara |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Consumer decision-making has long been an interesting issue for both academics and practitioners. It is believed that each consumer interacts with a market with particular decision-making styles and these styles are stable overtime. This dissertation aimed to investigate Thai female consumer decision-making styles on imported cosmetic products and to segment them based on those styles. To achieve the objectives, Sproles and Kendall's (1986) Consumer Style Inventory (CSI) was employed. From a sample of 225 Thai females who buy foreign brand cosmetics, a new eight-factor model of CSI explaining these female consumers' decision-making styles was emerged using a factor analysis. Then, eight segments of consumers were identified using a cluster analysis. The results indicate that cluster 1 could represent most Thai female consumers who purchase imported cosmetics since the majority of the respondents belong to this cluster. |
| first_indexed | 2025-11-14T18:39:55Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20947 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:55Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-209472017-12-31T09:38:43Z https://eprints.nottingham.ac.uk/20947/ Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products Chaisitthiroj, Nussara Consumer decision-making has long been an interesting issue for both academics and practitioners. It is believed that each consumer interacts with a market with particular decision-making styles and these styles are stable overtime. This dissertation aimed to investigate Thai female consumer decision-making styles on imported cosmetic products and to segment them based on those styles. To achieve the objectives, Sproles and Kendall's (1986) Consumer Style Inventory (CSI) was employed. From a sample of 225 Thai females who buy foreign brand cosmetics, a new eight-factor model of CSI explaining these female consumers' decision-making styles was emerged using a factor analysis. Then, eight segments of consumers were identified using a cluster analysis. The results indicate that cluster 1 could represent most Thai female consumers who purchase imported cosmetics since the majority of the respondents belong to this cluster. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20947/1/07MSClixnc2.pdf Chaisitthiroj, Nussara (2007) Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products. [Dissertation (University of Nottingham only)] (Unpublished) Thai Consumer Decision-making styles consumer style inventory (CSI) cosmetic purchasing behaviour consumer behaviour shopping consumer segmentation Thailand |
| spellingShingle | Thai Consumer Decision-making styles consumer style inventory (CSI) cosmetic purchasing behaviour consumer behaviour shopping consumer segmentation Thailand Chaisitthiroj, Nussara Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products |
| title | Thai Consumer Decision-making Styles on
Imported Cosmetic Brand Products |
| title_full | Thai Consumer Decision-making Styles on
Imported Cosmetic Brand Products |
| title_fullStr | Thai Consumer Decision-making Styles on
Imported Cosmetic Brand Products |
| title_full_unstemmed | Thai Consumer Decision-making Styles on
Imported Cosmetic Brand Products |
| title_short | Thai Consumer Decision-making Styles on
Imported Cosmetic Brand Products |
| title_sort | thai consumer decision-making styles on
imported cosmetic brand products |
| topic | Thai Consumer Decision-making styles consumer style inventory (CSI) cosmetic purchasing behaviour consumer behaviour shopping consumer segmentation Thailand |
| url | https://eprints.nottingham.ac.uk/20947/ |