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Brand Preferences, Social Influences and the Stated Needs of the Adolescent Shopper: An Insider's Perspective

The subject of adolescent consumer behaviour is explored in the present study, by concentrating on a segment of the total market, specifically the affluent adolescents; students of private schools in Athens, Greece. The research brings together issues of adolescent consumer behaviour, brand preferen...

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Bibliographic Details
Main Author:	Koukidis, Nikolaos
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	marketing consumer behaviour branding reference groups
Online Access:	https://eprints.nottingham.ac.uk/20940/

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