Brand Preferences, Social Influences and the Stated Needs of the Adolescent Shopper: An Insider's Perspective
The subject of adolescent consumer behaviour is explored in the present study, by concentrating on a segment of the total market, specifically the affluent adolescents; students of private schools in Athens, Greece. The research brings together issues of adolescent consumer behaviour, brand preferen...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20940/ |