THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE SINGAPORE PHARMACEUTICAL INDUSTRY:FROM THE PERSPECTIVE OF RELATIONAL INFORMATION PROCESSES

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THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE SINGAPORE PHARMACEUTICAL INDUSTRY:FROM THE PERSPECTIVE OF RELATIONAL INFORMATION PROCESSES

The pharmaceutical industry is in the midst of a challenging period. It is laden with critical issues such as increased research and development (R & D) cost, stiffer regulatory requirements, patent expirations, decreased R & D yield, public cost containment pressures, government interferenc...

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Bibliographic Details
Main Author:	Lam, Joyce
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	CRM customer relationship management pharmaceutical industry relational information processes
Online Access:	https://eprints.nottingham.ac.uk/20899/

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