THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE SINGAPORE PHARMACEUTICAL INDUSTRY:FROM THE PERSPECTIVE OF RELATIONAL INFORMATION PROCESSES
The pharmaceutical industry is in the midst of a challenging period. It is laden with critical issues such as increased research and development (R & D) cost, stiffer regulatory requirements, patent expirations, decreased R & D yield, public cost containment pressures, government interferenc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/20899/ |