The Roles of CRM in the Telecommunication Industries in Singapore

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The Roles of CRM in the Telecommunication Industries in Singapore

This study evaluated the CRM strategy of Singapore Telecommunications by assessing its technological infrastructure, technical proficiency, and its implementation based on its personnel. The result of the study revealed that Singapore Telecommunications have been effective in implementing its CRM s...

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Bibliographic Details
Main Author:	CHONG, Yeng Keat
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	CRM Customer Relationship Marketing
Online Access:	https://eprints.nottingham.ac.uk/20895/

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