The Roles of CRM in the Telecommunication Industries in Singapore
This study evaluated the CRM strategy of Singapore Telecommunications by assessing its technological infrastructure, technical proficiency, and its implementation based on its personnel. The result of the study revealed that Singapore Telecommunications have been effective in implementing its CRM s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/20895/ |